We are living in a world where there is considered to be five different generations of people. However when I see some marketing messages,...
Market research gives you a picture of your target market so that you can create and grow a business that meets their needs. You have to know the people in your market perfectly so that you can connect them to the products and services that are best suited for them. In order to do this, you need to gather and analyse hard data about your audience
Many bookkeepers, and small business owners in general, stick up a website with their phone number and email address then wonder why people don't call. I made exactly this mistake when I setup my business. The problem with this is that not everyone has the confidence to pick up the phone. They may not be totally convinced that you are a good fit for them, or may want proof that you know what you're doing.