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How do you communicate with the multi generations of today

We are living in a world where there is considered to be five different generations of people. However when I see some marketing messages,...

The Essentials of Market Research

Market research gives you a picture of your target market so that you can create and grow a business that meets their needs. You have to know the people in your market perfectly so that you can connect them to the products and services that are best suited for them. In order to do this, you need to gather and analyse hard data about your audience

GENERAL ARTICLES

Employability and the World of Work

This is a sound bite recording of my recent keynote at the careers fair of Didcot Girls School, Oxfordshire. After running a couple of workshops...

PRICING

MARKETING

Promote your knowledge

Many bookkeepers, and small business owners in general, stick up a website with their phone number and email address then wonder why people don't call. I made exactly this mistake when I setup my business. The problem with this is that not everyone has the confidence to pick up the phone. They may not be totally convinced that you are a good fit for them, or may want proof that you know what you're doing.

Blog Ideas to Get Your Clients Engaged

A good blog engages its readers. It encourages them to get actively involved. Unlike regular static websites, a blog is a dialog. It's a...

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